IMPLEMENTATION OF COMMON PRODUCTS IN THE FIELD OF GEOTURISM
- Realization date: 1.11.2019-31.12.2021
- Program: Cooperation program between the Czech Republic and the Free State of Saxony 2014-2020
- Registration number: 100287393
- Lead partner: Geopark Ralsko o.p.s.
- Partner: Geopark Muskauer Faltenbogen e.V.
Project Contents
The aim is to implement joint cross-border tourism products that will contribute to the discovery of natural and cultural attractions in the Czech-Saxon border and bring to the recreational region as many visitors for more than 1 day (stay longer).
Project’s Main Activities
1.
Common cross-border concept in the field of marketing and cooperation
- Possibilities of effective promotion on both sides of the border
- Project plans of cooperation for the next programming period
- As part of the elaboration of the strategy, 4 planning workshops are held
2.
Joint cross-border product GEO-ADVENTURES.EU
- Mobile application on the topic of iron ore mining
- Website www.geo-adventures.eu
- Virtual reality, 2D and 3D animation
- Language mutations CZ, DE, PL, EN
3.
Joint offer of guides - georanger
- Training of guides, testing of guide services – the course is canceled in 2020 and is being moved to 2021
4.
Joint cross-border marketing campaign
- Brochure Experiences in geoparks
- Image film
- guide service leaflets
- exhibition system
- information banner outdoor for events
- promotional items – magnets, 3D postcards
- regional campaign – promotion of events, campaign on radio, printed materials, participation in fairs, press conference